Wayfinding is the quiet voice and guiding force of placemaking

Our wayfinding helps define identity, deepen character, and amplify a true sense of place. It’s about purpose, not just process.

End-to-end expertise

We handle every stage — from strategy and user journeys to design, prototyping and delivery — ensuring clarity, reducing cost risk, and creating wayfinding that works as well as it looks.

Award-winning work

We’ve delivered award-winning work across all sectors — from government and transport to culture, hospitality and commercial. Our expertise includes listed buildings and heritage sites, combining elegance with effectiveness.

Success is collaborative

We see wayfinding as a collaboration — between signs, people and place, and between clients, architects and contractors. Our approach blends architecture, design, engineering and human behaviour to create systems that truly work.

Inclusive and sustainable

Sustainability and inclusivity are hard-wired into our process — from flexible, low-impact materials to designing for a wide range of needs. We create accessible systems that work better for everyone.

Our golden rules

Wayfinding is the quiet force that can turn chaos into order, but it only works with the right strategy behind it. Our approach follows three golden rules: wayfinding should be clear, coherent and consistent.

Straight Forward
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Wayfinding shapes how people feel about a place. Most books focus on glossy case studies or the detailed design process — we wrote the book that was missing.

When you look beneath the surface, you quickly see that wayfinding is much more than signs. It’s multiple disciplines — graphic design, information design, typography, product design, engineering, architecture, and intuition — all coming together in harmony to define your experience.

Straight Forward explores the strategic thinking behind wayfinding and how to create systems that enhance a place.