Black and white and crystal clear

Royal Docks signage

Our signage programme for the Crystal — soon to be home of the London Mayor — is bold and powerful in its simplicity.

An elegant palette and materiality

Reflecting the purity of the Royal Docks brand our system uses a crisp black and white palette, while signs are fabricated from solid marine ply with an expressed edge.

Flags from the maritime alphabet (redrawn as part of the brand’s graphic language) are etched through the layers of wood to create a tactile presence and depth, while the architecture of the Crystal itself gives rise to signs that wrap around the steel columns increasing their visibility and helping visitors navigate the space.

Dnco Royal Docks Design Week Wayfinding Environmental Highres DSC 2636 Dnco Royal Docks Design Week Wayfinding Environmental2 DSC6804 DSC6749 DSC6738

Clean and direct icons and plans

We developed a set of powerful icons in line with the Royal Docks brand and brought a sense of clarity and order to the space along with a user-friendly plan that helped orientate visitors through clear geographical naming.

Dnco Royal Docks Design Week Wayfinding Environmental10 Dnco Royal Docks Design Week Wayfinding Environmental8 Dnco Royal Docks Design Week Wayfinding Environmental7 Dnco Royal Docks Design Week Wayfinding Environmental5

A subtly branded digital environment

Screen-based elements were also incorporated — digital flag animations and ambient footage showcasing different parts of the Royal Docks act as a subtly branded backdrop to the multi-function exhibition and events space.

Dnco Royal Docks Design Week Wayfinding Environmental9
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YY London

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