Wayfinding at Here East

Designing for an industrial revolution

  • SEGD Wayfinding Merit Award
  • Client

  • Location

    Stratford, East London


London’s home for making — Here East is
a new campus in East London for businesses
pushing technology and entrepreneurs creating
smart and connected products. We created
a wayfinding system to navigate its 1.2 million
sq ft that is inspiring and intuitive to this
specialist audience.

Rooted in making

Vibrant and memorable, the wayfinding system borrows from the language of electronic circuitry familiar and distinct to Here East’s maker community.

Symbol language

Directional arrows show the flow of energy. Reception desks are gateways to the next area, or transistors. Motors signify lifts. As in a circuit, the symbols are joined by lines to form a giant floor graphic connecting the whole campus.

Beacons of disruption

The external wayfinding includes a five-metre sky sign (created by Hawkins\Brown using our brand typeface) and folded totems around the perimeter of the site — their odd and angular articulation reflecting the disruptive nature of Here East.

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