Moorgate Exchange
Place brand
Modernising the City office
Moorgate Exchange
Place brand
Modernising the City office
On the site of the City of London’s old telephone exchange, we tapped into this new office building’s past to bring it into the future.
The result was an award-winning visual identity. Referencing the jacks of historic telephone switchboards, this powerful graphic language stands out against the corporate landscape of the City.
- Quadrant
The switchboard lives on
Dynamic and distinctive, this visual identity references the building’s unusual shape, as well as the switchboards of old. The project won two wooden pencils at the prestigious D&AD awards for wayfinding and environmental design
From pegs to plinths
The graphic language of the switchboard evolved from bespoke pegboard to large-scale cylindrical yellow plinths for an on-floor exhibition.
In print
The unique slope of the building's roofline is also playfully reflected in printed collateral.
Moving image
Shot entirely in camera in collaboration with DBLG, the brand film uses fibre optics to create a buzz of light and motion.
