Moorgate Exchange

Connecting the dots

Moorgate Exchange is a new development on the site of the City of London’s old telephone exchange. Designed to attract non-traditional City businesses, the graphic identity and project materials push City corporate property marketing far beyond the carpeted boardroom.

The graphic identity references old switchboards and the new building’s distinctive quadrilateral shape. The identity is playfully expressed on oversized pegboards and display system, custom furniture, website, foil-blocked half-tone imagery and bespoke diagonal zipper-perforated envelope.

Large-scale and bold signage is constructed in perforated yellow powder-coated steel, with grey pegs or illuminated jacks. A film ident was shot entirely in camera and uses fibre optics to allude to the site’s new guise as a modern exchange of ideas and business.

The project was awarded D&AD recognition in the Wayfinding/Signage and Integrated Graphics categories.

Moorgateexchange 01 SignageMoorgateexchange 02 PrintMoorgateexchange 03 Print
Moorgateexchange 05 Exhibtion
Moorgateexchange 06 Exhibition
Moorgateexchange 07 Exhibtion
Moorgateexchange 08 Exhibition
Moorgateexchange 09 Exhibition
Moorgateexchange 12 Exhibition
Moorgateexchange 13 Exhibition
Moorgateexchange 16 Exhibition
Moorgateexchange 15 Exhibition
Moorgateexchange 26 Digital
Moorgateexchange 17 Print
Moorgateexchange 18 Print
Moorgateexchange 19 Print
Moorgateexchange 20 Print
Moorgateexchange 21 Print
Moorgateexchange 23 Print
Moorgateexchange 24 Print