Moorgate Exchange

Modernising the City office

On the site of the City of London’s old telephone exchange, we tapped into this new office building’s past to bring it into the future. The result was an award-winning visual identity.

The switchboard lives on

A powerful graphic language stands out against the corporate landscape of the City. Dynamic and distinctive, it references the ‘jacks’ of historic telephone switch­boards and the building’s unusual shape. The project won two wooden pencils at the prestigious D&AD awards for wayfinding and environmental design.

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From pegs to plinths

The graphic language of the switchboard evolved from bespoke pegboard to large-scale cylindrical yellow plinths for an on-floor exhibition. 

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In print

The unique slope of the building’s roofline is also playfully reflected in printed collateral.

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Moving image

Shot entirely in camera in collaboration with DBLG, the brand film uses fibre optics to create a buzz of light and motion.

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