Perspectives and stories
from the studio
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It’s ‘Straight Forward’ for our new book on wayfinding
Wayfinding is the unsung hero of the built environment. It’s as integral to a place as its roof or foundations, and yet people only seem to notice it when it doesn’t work.
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More than mere vibes: culture is core to commercial value
Here are some mind-shifting stats that prove the impact of culture on a place's economy, helping us all change the conversation around culture from nice-to-have to must-have.
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Why creativity is the key to a city brand's financial challenges: what we learned at City Nation Place UK
At City Nation Place UK, we heard the pressing need for creativity in city brands facing financial challenges. Here are 11 practical strategies we picked up to turn these challenges into opportunities:
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Paris and the 'Olympic effect' for city brands
Say what you like about the opening ceremony: the bigger question is what will the Olympics mean for the Paris city brand?
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Why co-creation calls for unconventional conversations: lessons from City Nation Place Global 2023
As City Nation Place’s global conference returned to London, rebranded with our bold and dynamic new identity, DNCO hosted a roundtable about co-creation and presented an expert-led session on defeating ‘doom loop’ narratives. Here’s what we learned from two days of rubbing shoulders with place experts from the world over.
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In praise of the hat tip: how clients are missing out on the gratitude economy
What if there was a way to engender loyalty, tighten partnerships, exemplify what you’re like to work with — all for free?
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The power of outsider perspectives in place branding
Few categories of branding are as emotive as place branding. So why would we presume to brand a place halfway round the world?
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Four things we learned at City Nation Place
As this globally renowned place branding conference took place in the UK this September, we had the privilege of hosting a roundtable discussion with people on the forefront of placemaking.
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Best, most, first? Why place branding should look beyond being number one
There’s an obsession with being number one. It started with biggest, tallest and newest and has spread into coolest and best connected. But audiences aren’t as easily convinced. So how do we connect beyond the headline?
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A wee manifesto: clear toilet signage please
If we’re happy with a coffee cup signposting us to a cafe, then why does signage get all coy when it comes to toilets? DNCO’s head of innovation, Patrick Eley, argues that it’s time to de-twee this most urgent of wayfinding.
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DNCO partners with TfL to engage with Londoners on naming the London Overground lines
Every weekday, around 700,000 people catch the London Overground. Now the Mayor of London has pledged to give its six lines separate names.
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What can university brands learn from places?
In ecology, the most extreme places on earth are undersea vents or the wastes of Antarctica. In place branding? University campuses.
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‘Love is the running towards’: homage to London Fire Brigade
Our posters for London Design Festival celebrate the heroism of firefighters and 150 years of fire brigade design
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The whimsical and deliberate work of Tiffany Beucher
With soft yet confident linework, these illustrations add a playful note to our new website
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Why new places need meanwhile’s imperfect magic
Seen as soulless, manicured or too perfect, here’s how brand new developments can win hearts
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Unreal estate: making places for the Metaverse age
We dismiss the Metaverse at our peril; find out why at Virtually Everywhere, our exhibition for London Design Festival
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Create a visual fingerprint for anywhere on earth
Try out our custom tool that generates a different image for any location
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A glossary of hostile architecture
Anti-climb paint, armrests and arrowslits are only the beginning of how urban spaces change behaviour
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Why now is the time to move on from ‘Live Work Play’
The mantra so ubiquitous that Florida used it twice. Come on, developers, surely we have more to say?
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Is your city manipulating you?
Exposing the tactics of public spaces to welcome and ward off for London Festival of Architecture
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Inspiration week
Why we’re closing the DNCO studio on 21 June for the first time in 15 years
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I AM overrun by tourists
A cautionary tale of I AMsterdam’s success
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Is New York still where love lives?
Milton Glaser’s beloved ‘I ♥ NY’ logo in the post-emoji world
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Put a bird on it!
The benefits and pitfalls of keeping Portland weird
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The campaign Toronto didn’t pay for
How Drake reminded the city what it was made of
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London’s logos, decoded
Each of our 32 boroughs has its own logo. But what does this municipal clipart tell us about the capital’s identity?