The whimsical and deliberate work of Tiffany Beucher
With soft yet confident linework, these illustrations add a playful note to our new website
The work of Tiffany Beucher is peopled with mischievous figures whose facial features evoke expressiveness with just a few strokes of the pen. So who better to communicate DNCO’s culture of care and our dedication to on-the-ground presence?
You can spot these friendly and fun characters across this new website, adding her trademark human touch. As we rebrand DNCO, this set of illustrations sets the tone for what we’re doing here: we are approachable, but our work is still finessed, structured and deliberately crafted.
We believe in the power of illustration to layer a unique visual language into brands’ identities and to make the abstract tangible with a hand-drawn line. That’s why you’ll find Tiffany’s work on the expertise page bringing our processes to life. Her illustration mixes the whimsical with deliberate execution; we especially like how the soft yet confident line work gives each character personality.
A friendly tone and a confident line — the new illustrations across the DNCO website feel a bit like us: we know what we’re doing, and we enjoy ourselves while doing it.
Tiffany says, “My illustrations are playful, relatable, bold and vibrant. I like to depict stories in a lighthearted manner, mirroring real life seen through a positive lens.” You may also have spotted her work for clients such as Monocle Magazine, Facebook, Eurostar, CNN and Petco. Here’s a taster from her portfolio.