What should your brand look and sound like?
How should your brand make people feel?
How can you create true connection?
We create brands that people don’t
just buy, but join.
Our process
A people-centric approach
We want to step into your world so we can help you share it with others. What do you stand for?
People don’t buy what you do – they buy why you do it. For us, places and brands reach their fullest potential when they put the needs of people at the centre.
Pier 70: A love letter to San Francisco
Because locals told us the city is losing its soul, our brand is based on the city’s creativity and openness
We are naming experts
We’ve named everything from newspapers to neighbourhoods and know just how powerful the right words can be.
We start by asking ourselves – will this name stand the test of time? Does this name sound like a place, not just a building? Is it ownable? Naming is a process that takes research and testing, a little bravery and a measure of intuition.
ARC: A new era of research and collaboration
Our category-defying brain also included a magazine, stickers and tote bags, and sub-brand logos derived from the geographical location of each site
A multi-sensory experience
We create brands you can feel. It starts with logos, words and pictures, but ultimately, a great brand inspires emotion and connection.
Our brand languages move effortlessly between physical, digital, motion and environmental.
We give you a go-to-market strategy to take your brand beyond the guidelines and into the hearts and minds of your customers.
Royal Docks: A logo to connect the past and future
Our brand celebrates this regeneration area’s nautical past with a new logo based on the maritime alphabet.
Visual metaphors with meaning
We forge powerful graphic identities that speak clearly to your audience.
We understand how to make the right design choices that will have the right effect. There’s a reason behind every choice we make, from photography and colour choice to type and graphics – the colour may have a historic reference, or the logo slant may reflect a distinctive detail.
Every detail works together to tell a unified and powerful brand story.
We stay with you all the way through
We go beyond just delivering guidelines and stay for the full scale rollout.
Whether through beautifully crafted print or websites, evocative films or immersive exhibition spaces, intuitive wayfinding or immersive exhibitions, an open air catwalk or a mobile podcasting studio, we create connections that make brands something to remember.
Pier 70: A love letter to San Francisco
Because locals told us the city is losing its soul, our brand is based on the city’s creativity and openness
ARC: A new era of research and collaboration
Our category-defying brain also included a magazine, stickers and tote bags, and sub-brand logos derived from the geographical location of each site
Royal Docks: A logo to connect the past and future
Our brand celebrates this regeneration area’s nautical past with a new logo based on the maritime alphabet.
