1.2 million sq ft on the former London 2012 Olympic site is a big space to fill. Boris Johnson wanted to create a snowpark; our client wanted a tech campus. We gave them the home of a new business revolution — London’s home for making.
![](https://dnco.com/uploads/caseStudies/here-east/_image2560w/dnco_HereEast_02.jpg)
Here it is
In collaboration with Publicis Poke and Hawkins\Brown we created a spiritual home for modern makers, both start-ups and established giants. The Here East brand is bold, flexible and expressive. The modern monogram is a disrupted ‘H’ that can be scaled to everything from a mobile screen to a building’s façade.
![](https://dnco.com/uploads/caseStudies/here-east/_image2560w/dnco_HereEast_03.jpg)
Made of its makers
Bespoke typography (a collaboration between DNCO, Colophon & Dalton Maag) and an uncompromising attitude reflect the maker aesthetic.
![](https://dnco.com/uploads/caseStudies/here-east/_image2560w/dnco_HereEast_11.jpg)
![](https://dnco.com/uploads/caseStudies/here-east/_image2560w/dnco_HereEast_12.jpg)
![](https://dnco.com/uploads/caseStudies/here-east/_image2560w/dnco_HereEast_07.jpg)
Material differences
Corporate communications are playful while still feeling native to the community that Here East embodies. We created an immersive exhibition as well as wayfinding for the campus.
![](https://dnco.com/uploads/caseStudies/here-east/_image2560w/HereEast_TennantGuide_2.jpg)
![](https://dnco.com/uploads/caseStudies/here-east/_image2560w/HE_Launch_Invite_1.jpg)
Getting Here
We also created the livery for Here East's very own shuttle service. Immediately recognisable, the fleet takes the brand out into the Olympic park.
![](https://dnco.com/uploads/caseStudies/here-east/_image2560w/dnco_HERE_EAST_SHUTTLE3.jpg)
![](https://dnco.com/uploads/caseStudies/here-east/_image2560w/dnco_HERE_EAST_SHUTTLE5.jpg)
Launch at SXSW
We launched at SXSW in Austin, TX — an environment as revolutionary and disruptive as the Here East brand itself. Honest materials and modular constructions brought the environments to life.
![](https://dnco.com/uploads/caseStudies/here-east/_image2560w/dnco_HereEast_22.jpg)
![](https://dnco.com/uploads/caseStudies/here-east/_image2560w/dnco_HereEast_21.jpg)