Here East

A disruptive brand for a new industry

1.2 million sq ft on the former London 2012 Olympic site is a big space to fill. Boris Johnson wanted to create a snowpark; our client wanted a tech campus. We gave them the home of a new business revolution — London’s home for making.

Here it is

In collaboration with Poke London and Hawkins\Brown we created a spiritual home for modern makers, both start-ups and established giants. The Here East brand is bold, flexible and expressive. The modern monogram is a disrupted ‘H’ that can be scaled to everything from a mobile screen to a building’s façade. 

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Made of its makers

Bespoke typography (a collaboration between dn&co, Colophon & Dalton Maag) and an uncompromising attitude reflect the maker aesthetic.

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Material differences

Corporate communications are playful while still feeling native to the community that Here East embodies. We created an immersive exhibition as well as wayfinding for the campus.

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Getting Here

We also created the livery for Here East’s very own shuttle service. Immediately recognisable, the fleet takes the brand out into the Olympic park.

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Launch at SXSW

We launched at SXSW in Austin, TX — an environment as revolutionary and disruptive as the Here East brand itself. Honest materials and modular constructions brought the environments to life.

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