1.2 million sq ft on the former London 2012 Olympic site is a big space to fill. Boris Johnson wanted to create a snowpark; our client wanted a tech campus. We gave them the home of a new business revolution — London’s home for making.
Here it is
In collaboration with Publicis Poke and Hawkins\Brown we created a spiritual home for modern makers, both start-ups and established giants. The Here East brand is bold, flexible and expressive. The modern monogram is a disrupted ‘H’ that can be scaled to everything from a mobile screen to a building’s façade.
We also created the livery for Here East's very own shuttle service. Immediately recognisable, the fleet takes the brand out into the Olympic park.
Launch at SXSW
We launched at SXSW in Austin, TX — an environment as revolutionary and disruptive as the Here East brand itself. Honest materials and modular constructions brought the environments to life.
Honest materials and modular constructions brought the environments to life