Reimagining Britain’s factory for television
What happens when a national icon and brand changes purpose?
It was an exceptional privilege to be asked to communicate the ambitious transformation of the BBC’s old headquarters and purpose-designed “factory for television” – Television Centre – into a new London destination with homes, offices, television studios, independent restaurants, cinema, and hotel and members’ club from Soho House.
Working with the Television Centre logo and “a new centre of gravity for London” tagline from Prophet, we brought this London landmark’s reinvention to life, demonstrating its place as part of White City’s multi-billion pound regeneration.
Taking a simple line and turning it into an expressive and reactive piece of motion, light and pattern, we have developed an exciting expression of the identity. We have created a suite of tools including brochures, website and immersive sales exhibition with multi-screen film installation in the famous Studio 1, where everything from Doctor Who to Top of the Pops, Blue Peter and Monty Python were filmed.