Television Centre

Reimagining Britain’s factory for television

What happens when a national icon and brand changes purpose?

It was an exceptional privilege to be asked to communicate the ambitious transformation of the BBC’s old headquarters and purpose-designed “factory for television” – Television Centre – into a new London destination with homes, offices, television studios, independent restaurants, cinema, and hotel and members’ club from Soho House.

Working with the Television Centre logo and “a new centre of gravity for London” tagline from Prophet, we brought this London landmark’s reinvention to life, demonstrating its place as part of White City’s multi-billion pound regeneration.

Taking a simple line and turning it into an expressive and reactive piece of motion, light and pattern, we have developed an exciting expression of the identity. We have created a suite of tools including brochures, website and immersive sales exhibition with multi-screen film installation in the famous Studio 1, where everything from Doctor Who to Top of the Pops, Blue Peter and Monty Python were filmed.

televisioncentre.com
@thisistvc

Television Centre Marketing Suite ScreensTelevision Centre Bbc2 CameraTelevision Centre Marketing Suite Pod
Overview
Television Centre Marketing Suite
Television Centre Tote Bag
Print
Television Centre Print Overview
Television Centre Brochure Ribbons
Television Centre Brochures
Television Centre History Spreads
Television Centre Heritage Spread
Exhibition
Television Centre Lightboxes
Television Centre Screens
Television Centre Exhibition Pod Side
Television Centre Exhibition Pod
Television Centre Ipads
Television Centre Wall
Television Centre Model Detail
Television Centre Table Legs
Digital
Television Centre Website
Television Centre Photo Cocktail
Television Centre Photo Desk
Television Centre Soap Candle
Built Environment
Television Centre Hoarding Night
Television Centre Hoarding Face
Television Centre Hoarding Side