In the months leading up to its completion, White City Place needed a big idea to enliven this west London creative campus. That idea was podcasting.
Building on the campus‘s brand positioning — ‘networked for creative thought’ — the Thought Starters podcast brings together London's leading creatives in a custom studio
A mobile podcasting studio
Podcasting is one of the fastest growing forms of media, and White City Place will champion this unlike anywhere else in London. We asked Fathom Architects to design an eye-catching mobile studio — or Pod — where young brands, publications and storytellers can record their podcasts, while creating buzz around White City Place.
A podcast about the business of creativity
Recorded from the Pod at White City Place, Thought Starters is a podcast that features conversations betweens London's leading creatives. Produced by DNCO with David Michon, previous guests include Nelly Ben Hayoun, lighting designer Michael Anastassiades, Pentagram partner Marina Willer and Albert Hill, founder of the Modern House.
