Content strategy for The Correspondent
A new newspaper for London
-
Client
St James's -
Location
St James's, London
Expertise
St James’s is The Crown Estate’s historic West End village, but it had no voice of its own
So we launched The Correspondent — a quarterly newspaper with a circulation of 40,000
The St James’s village voice
As part of our wider brand strategy for St James’s, we proposed to raise the area’s profile and gave it its own platform. The quarterly newspaper included original features, interviews, photo essays and fashion editorials; entirely planned, written and art directed by DNCO. The brand’s editorial output was expressed across print, social media and an editorially-driven website.
Paper delivery
A dedicated team distributes The Correspondent at West End tube stations every quarter. The publication is sent to restaurants, hotels, shops, office lobbies and residences throughout St James’s and the surrounding area.
