Florentia Village is a North London secret. This courtyard of light industrial buildings is a warehouse community for modern makers and creators
![](https://dnco.com/uploads/caseStudies/florentia-village/_image2560w/FLO-Posters2.jpg)
As General Projects restores and grows this creative district, we created a brand that makes your fingers itch to assemble its pieces
Process over perfection
Florentia Village is home to over 40 makers and design-led businesses. To celebrate this growing community, we created an industrial-inspired identity that combines bolts, hinges and manufacturing knicknacks to evoke the joy of making. A poppy palette is paired with high-contrast photography and monotone textures — referencing the lo-fi community boards in the area. Our typographic system is held within a flexible framework inspired by punch-out kits commonly found in model making and manufacturing.
![](https://dnco.com/uploads/caseStudies/florentia-village/_image2560w/Injection-mould-min.jpg)
![](https://dnco.com/uploads/caseStudies/florentia-village/_image2560w/Lamppost-min.jpg)
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Preserving the Village
Harringay Warehouse District boasts an industrial history that ranges from fruit pastels to pianos. Gentrification has been eroding its unruly charm in recent years — but General Projects are doubling Florentia Village’s capacity while preserving today’s creative community. ‘For the love of making’ embraces its radical history and distinct identity, committing to a future of creativity.
![](https://dnco.com/uploads/caseStudies/florentia-village/_image2560w/FLORENTIA-MARKET-1-min.jpg)
Signs of an exciting future
Taking the rich brickwork and ice-cream paintwork shades of the village as our canvas, we designed ten large-scale murals to unite Florentia Village’s buildings, old and new. Our colours and graphic language help unify radically different architectural aesthetics including charming cottage-style buildings from the 70s that sit alongside new contemporary corrugated steel warehouses. Our bold and playful brand sets up Florentia Village for a future of creative and commercial success.
![](https://dnco.com/uploads/caseStudies/florentia-village/_image2560w/22049EAF-EDIT-01-min_2023-07-18-102337_mnbt.jpg)
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