Vinoteca
Consumer brand
Rebranding the wine bar
Vinoteca
Consumer brand
Rebranding the wine bar
Amid a dusty, complicated and elitist sector, we repositioned Vinoteca as the friendly face of wine.
This growing collection of restaurants and wine shops combines wine and food, friends and conversation — pairings that create a brand with great character and warmth.
Signage
The typography was inspired by wrought-iron vineyard signage, while the use of copper updates the original palette.
Stationery & packaging
We designed a flexible solution for presenting house wine, harmonised with tactile papers and neutral earth tones.
Menus & quarterly wine list
A bespoke digital template allows each restaurant to produce their own daily menus with ease. The unpretentious wine list with an editorial twist is the perfect expression of the accessible Vinoteca brand — a wine list that looks, feels, and reads like a newspaper.
