Notting Hill Place

The neighbourhood workplace

Place brand

For all of its charm and magic, Notting Hill isn’t known as a place for business. So when it gets two new office buildings, it’s time to shift the story.

Introducing Notting Hill Place, we gave it its new name, narrative and identity and positioned it as: the neighbourhood workplace.

Sector
Place
Offices
Client
  • Beltane
  • TPG Angelo Gordon
Location
London
Expertise
Open magazine spread titled 'The Art of Notting Hill' on a floor beside a marble side table with a glass of water

Work with a Notting Hill lifestyle

Defined by rows of pastel townhouses, boutiques and a buzzy restaurant scene, for many of us Notting Hill represents the picture-perfect postcard version of London. Our brief was to shift the dial from non-work to the high-end business’ choice. 

Our strategy was to tap into a universal truth: businesses don’t just choose an office, they choose a neighbourhood. We positioned the two buildings — a rare 15-storey tower and a characterful building with arched colonnades — as ‘the neighbourhood workplace’. It is designed for a heightened experience for talent, where business is rooted in inspiration and led by natural interaction.

Hand holding a phone showing a Notting Hill Place Instagram story titled 'Meet the Chef Behind Wild' with a chef portrait

Capturing the art and elegance of the neighbourhood

Our identity seeks to capture the sophistication and unpretentious charm of Notting Hill. Editorial-style photography by Max Miechowski basks in the warm glow of natural light, and captures the ease and elegance of what a day in Notting Hill would look like.

London skyline with The Shard and city skyscrapers viewed across autumnal park treetops and white stucco townhouses
Person in a long black coat walking down a London street carrying a red tote bag with an arch logo
Three Notting Hill Place posters on a stone wall reading 'Where Work Reflects Life' and 'Versatile Spaces You Curate' with a building render

Sculptural identity shaped by both past and future

We designed a marque inspired by the tower’s mid-century modern architecture by Squire and Partners, and a nod to the historic Notting Hill gate that once stood on site. The marque expands into framing devices for more energetic expressions. 

Our chosen typeface, Moulin, with its curved terminals and sculptural forms, brings an elegance to the identity, while the refined ligatures echo the marque and level of craftsmanship evidenced in the building. 

Person carrying a curved Notting Hill Place flower bag with white blooms past a black iron railing

Inspired by history

The gate in Notting Hill Gate comes from a turnpike gate that used to stand there — a predecessor to the modern-day tollgate

Victorian-era engraving of a London street scene with an octagonal kiosk, horse rider, pedestrians in period dress, and gas lamps
Notting Hill Turnpike (1837)
Historic black-and-white photograph of Notting Hill Gate Tube Station with horse-drawn omnibuses and pedestrians in Edwardian dress
Notting Hill Station built (1868)
Black-and-white photograph of a mid-century modernist office building with a tall block and lower glass-fronted wing under a cloudy sky
Notting Hill Place, formerly Newcombe House completed (1950s)
Black-framed Notting Hill Place shopfront at 144a with linen-curtained windows and blurred pedestrians passing by
Warmly lit lounge interior with a curved bouclé sofa, marble tables, wood paneling, and a screen reading 'The Neighbourhood Workplace'

A warm welcome in

Right across from the site, we transformed an empty boutique shop into a welcoming gallery space. We worked with Gemco to design a space that draws on the natural materials of Notting Hill Place. Wood panelling, draped curtains and bespoke joinery create a relaxed and impactful experience.

Man in a grey sweater working on a tablet on a curved bouclé sofa in a warmly lit lounge with rust-coloured curtains
Warm-toned wooden kitchenette with a Grind coffee machine, ceramic cups and glassware on built-in walnut shelves, and a
Wooden shelving unit styled with books, ceramic bowls, a mushroom lamp, and decorative objects in a warmly lit room

Case study photography by George Cudby

“DNCO has been immeasurably valuable in helping us conceptualise, refine and articulate the brand for our landmark Notting Hill Place development. Their creativity and energy have felt completely in tune with the character of the scheme, and the level of insight, discipline and finesse they’ve brought to the process has exceeded expectations.”

Evan Corcoran, Asset Manager, Beltane