The Isokon Furniture Company was founded in the 1930s on the power of design to transform society. Nearly 90 years later, we evolved this heritage brand for the future.
We collaborated with this visionary company to create Isokon Plus, an enduring vision of modern living
Modernising such a heritage was an exercise of sensibility and restraint, informed by Isokon’s extensive archives
For ease. Forever.
Isokon Plus should be a household name. The company has been producing beautiful, highly crafted furniture for decades, but their brand hasn’t received the attention it deserves. The collateral therefore treats the brand with confidence. It balances the iconic orange with a renewed sense of materiality.
Art direction
To reflect the new aspiration for the brand we collaborated with international architectural photographer Rory Gardiner. We chose two locations to show two different attitudes: an east London warehouse showcases living with Isokon, while the shuttered concrete backdrop of the National Theatre celebrates the plywood and timber materials.
A digital brand
Isokon Plus does not have a physical showroom, so the ambition for the website was to create a home for the brand in the digital space. The multi-platform e-commerce website provides new forums for telling the story of Isokon Plus and its collaborators, while offering its customers a seamless shopping experience.
