How can good design change how we live? The Davidson Prize rewards architectural ideas and storytelling that reimagine our homes.
For this new prize with a fresh point of view, we created an eye-catching identity and campaign to attract leading architects and designers
In memory of a storyteller
Named after the late architect and visualiser Alan Davidson, The Davidson Prize marks its launch with a panel of renowned judges including Alison Brooks, Thomas Heatherwick and Narinder Sagoo. The prize exists to encourage multi-disciplinary collaboration and compelling visual communication, and celebrate all forms of architectural storytelling, traditional and novel alike.
The panel of renowned judges deciding the prize
Creative idea
Taking cues from how the prize casts a spotlight on this under-awarded area of architecture, and the geometry of architectural design, our primary visual references the synergies between architecture, technology and effective human communication.
The brand is also a flexible and adaptable system, much like the nature of our spaces which are constantly evolving. Our ‘graphic spotlight’ houses typography and imagery, but more importantly, it celebrates the people and projects that define the prize.
Launch
We created a vibrant website that brings to life this year’s theme, as well as sharing the compelling story of Alan Davidson and his life working to progress this industry. To really engage all new audiences, we’ve gathered six inspiring stories of Home/Work spaces — ranging from the iconic Eames House to the simple and space-saving Light Shed in East London.
The Davidson Prize has been featured in Architects' Journal.
