Celebrating a new way in


The opening of the Exhibition Road Quarter marks the V&A's biggest transformation in 100 years. We worked with the museum on their campaign to celebrate the new spaces created by AL_A that challenge perceptions of the museum’s existing architecture and the way people experience it.


A series of dynamic graphic panels act to both conceal and reveal the new spaces and the content they might contain. Initially used as playful carriers for messaging, the panels gradually fall away over the duration of the campaign, to reveal AL_A’s magnificent architecture beneath.

Va Poster Detail 02 Va Poster Detail 01 Va Poster 02 Va Poster 03 Va Banner 01 VA Blavatnik screen
Va Insta Campaign
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An installation for wonder

The Paper Aviary

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