Hope found through employment

Stanhope Foundation

Stanhope Foundation is dedicated to helping Londoners find hope and pride through meaningful employment. We distilled Stanhope’s ambition into a powerful brand vision — ‘Hope Found’ — and developed a brand identity that celebrates opportunity and people’s potential.

Challenge

Set up by one of the leading creators of workplaces in the UK, Stanhope Foundation helps Londoners fulfil their potential through meaningful employment. In its launch year, the foundation is partnering with three charities — Maggie’s, St Mungo’s and The Prince’s Trust — to tackle barriers to employment and support people affected by cancer, those experiencing homelessness and young people.

Unemployment can have a devastating effect on people, both financially, and at a more personal level. This work was about celebrating opportunity and people’s potential. To convey that, we developed a powerful positioning — ‘Hope Found’, a phrase that underpins the spirit of the new brand.

Visual identity

The brand identity is flexible and grounded, yet decidedly human. The offset type in the wordmark unveils the brand vision and evokes a step up — a visual metaphor for how employment enables progress in life. Brand markings are ever-changing in form and supported by characterful illustrations that add a sense of warmth and personality.

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