St James’s Exhibition

Showroom for a luxury London village

Since we launched the St James’s brand, the area has experienced a total transformation across its retail landscape. Our task was to encapsulate this change in an interactive space that celebrates The Crown Estate's achievements in the area and allows for immersive storytelling about the future.

What we did

Exhibition and experience

The space showcases and takes inspiration from the plethora of new luxury lifestyle brands that have recently moved in, taking its cues from the concept of retail as an immersive, tactile and emotional experience. 

Classic Modernist British-made furniture and gallery-quality Dinesen flooring is paired with a portfolio model and centrepiece — traditional in appearance, it has layers of playful and flexible digital interactivity.

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Controlled in the palm of your hand

We specified and designed the entire space to be totally connected. A single iPad sits at its centre that allows users infinite control — to adjust lighting, raise and lower blinds, animate models and present media across multiple screens and projectors.

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More design & art direction and exhibition

Wayfinding at Here East

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Wayfinding at Here East
Luxury Family Hotels

The hotels helping to create memories

Luxury Family Hotels
Here East Exhibition

Imagining the future of an Olympic legacy

Here East Exhibition
Moorgate Exchange

Modernising the City office

Moorgate Exchange
The Correspondent

A new newspaper for London

The Correspondent
Royal Docks

Flying the flag for good growth

Royal Docks
Wayfinding at the V&A

Seven miles of discovery

Wayfinding at the V&A
Stanhope

The story of a business in miniature

Stanhope
Here East

A disruptive brand for a new industry

Here East