St James’s Exhibition

Showroom for a luxury London village

Since we launched the St James’s brand, the area has experienced a total transformation across its retail landscape. Our task was to encapsulate this change in an interactive space that celebrates The Crown Estate’s achievements in the area and allows for immersive storytelling about the future.

What we did

Exhibition and experience

The space showcases and takes inspiration from the plethora of new luxury lifestyle brands that have recently moved in, taking its cues from the concept of retail as an immersive, tactile and emotional experience. 

Classic Modernist British-made furniture and gallery-quality Dinesen flooring is paired with a portfolio model and centrepiece — traditional in appearance, it has layers of playful and flexible digital interactivity.

Sj Exhibition 02 Sjms Flag Sj Exhibition 04

Controlled in the palm of your hand

We specified and designed the entire space to be totally connected. A single iPad sits at its centre that allows users infinite control — to adjust lighting, raise and lower blinds, animate models and present media across multiple screens and projectors.

Sj Exhibition 08
Sj Exhibition 01

More design & art direction and exhibition

The Correspondent

A new newspaper for London

The Correspondent
St James’s Market

A new West End destination

St James’s Market
FaulknerBrowns

Repositioning an architecture practice

FaulknerBrowns
Ilford

A town makes a promise

Ilford
Aparto

Student housing to be a part of

Aparto
Isokon Plus

An enduring vision of modern living

Isokon Plus
Fathom Architects

Thinking that goes deeper

Fathom Architects
White City Place

A new creative campus

White City Place
St James’s

The place that became a brand

St James’s