St James’s Exhibition

Showroom for a luxury London village

Since we launched the St James’s brand, the area has experienced a total transformation across its retail landscape. Our task was to encapsulate this change in an interactive space that celebrates The Crown Estate’s achievements in the area and allows for immersive storytelling about the future.

What we did

Exhibition and experience

The space showcases and takes inspiration from the plethora of new luxury lifestyle brands that have recently moved in, taking its cues from the concept of retail as an immersive, tactile and emotional experience. 

Classic Modernist British-made furniture and gallery-quality Dinesen flooring is paired with a portfolio model and centrepiece — traditional in appearance, it has layers of playful and flexible digital interactivity.

Sj Exhibition 02 Sjms Flag Sj Exhibition 04

Controlled in the palm of your hand

We specified and designed the entire space to be totally connected. A single iPad sits at its centre that allows users infinite control — to adjust lighting, raise and lower blinds, animate models and present media across multiple screens and projectors.

Sj Exhibition 08
Sj Exhibition 01

More exhibition and design & art direction

Stanhope

The story of a business in miniature

Stanhope
St James’s

The place that became a brand

St James’s
Moorgate Exchange

Modernising the City office

Moorgate Exchange
White City Place

A new creative campus

White City Place
Charlotte Square

Branding a world heritage site

Charlotte Square
Here East

A disruptive brand for a new industry

Here East
Otl Aicher’s Isny

How a German town defied the postcard mentality

Otl Aicher's Isny
Aparto

Student housing to be a part of

Aparto
The Paper Aviary

An installation for wonder

The Paper Aviary