St James’s Exhibition

Showroom for a luxury London village

Since we launched the St James’s brand, the area has experienced a total transformation across its retail landscape. Our task was to encapsulate this change in an interactive space that celebrates The Crown Estate’s achievements in the area and allows for immersive storytelling about the future.

What we did

Exhibition and experience

The space showcases and takes inspiration from the plethora of new luxury lifestyle brands that have recently moved in, taking its cues from the concept of retail as an immersive, tactile and emotional experience. 

Classic Modernist British-made furniture and gallery-quality Dinesen flooring is paired with a portfolio model and centrepiece — traditional in appearance, it has layers of playful and flexible digital interactivity.

Sj Exhibition 02 Sjms Flag Sj Exhibition 04

Controlled in the palm of your hand

We specified and designed the entire space to be totally connected. A single iPad sits at its centre that allows users infinite control — to adjust lighting, raise and lower blinds, animate models and present media across multiple screens and projectors.

Sj Exhibition 08
Sj Exhibition 01

More exhibition and design & art direction

Television Centre

Transforming the home of British television

Television Centre
Ilford

A town makes a promise

Ilford
The Handsome Butcher

Retelling forgotten tales

The Handsome Butcher
St James’s

The place that became a brand

St James’s
Vinoteca

Rebranding the wine bar

Vinoteca
The Paper Aviary

An installation for wonder

The Paper Aviary
Ground Floor Space

Launching our own gallery

Ground Floor Space
The Correspondent

A new newspaper for London

The Correspondent
Here East

A disruptive brand for a new industry

Here East