St James’s Exhibition

Showroom for a luxury London village

Since we launched the St James’s brand, the area has experienced a total transformation across its retail landscape. Our task was to encapsulate this change in an interactive space that celebrates The Crown Estate's achievements in the area and allows for immersive storytelling about the future.

What we did

Exhibition and experience

The space showcases and takes inspiration from the plethora of new luxury lifestyle brands that have recently moved in, taking its cues from the concept of retail as an immersive, tactile and emotional experience. 

Classic Modernist British-made furniture and gallery-quality Dinesen flooring is paired with a portfolio model and centrepiece — traditional in appearance, it has layers of playful and flexible digital interactivity.

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Controlled in the palm of your hand

We specified and designed the entire space to be totally connected. A single iPad sits at its centre that allows users infinite control — to adjust lighting, raise and lower blinds, animate models and present media across multiple screens and projectors.

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Sj Exhibition 01

More design & art direction and exhibition

Transmission

Lifestyle publication from a national icon

Transmission
Fathom Architects

Thinking that goes deeper

Fathom Architects
Museum of the Home

Revealing the ways we live

Museum of the Home
White City Place

A new creative campus

White City Place
FaulknerBrowns

Repositioning an architecture practice

FaulknerBrowns
V&A

Celebrating a new way in

V&A
No.1 Regent Street

An iconic restoration

No.1 Regent Street
Charlotte Square

Branding a world heritage site

Charlotte Square
Ground Floor Space

Launching our own gallery

Ground Floor Space