St James’s Exhibition
Showroom for a luxury London village
Since we launched the St James’s brand, the area has experienced a total transformation across its retail landscape. Our task was to encapsulate this change in an interactive space that celebrates The Crown Estate's achievements in the area and allows for immersive storytelling about the future.
What we did

Controlled in the palm of your hand
We specified and designed the entire space to be totally connected. A single iPad sits at its centre that allows users infinite control — to adjust lighting, raise and lower blinds, animate models and present media across multiple screens and projectors.

