No.1 Regent Street
An iconic restoration
An architectural masterpiece marks the start of one of London’s most beautiful streets, but the building had receded into the homogenous fabric of the West End. New restoration would create a premium restaurant space in an area rich with gastronomic heritage. We created a compelling story to engage the world’s top restaurateurs.
What we did
Gift box
A gold-foiled Solander box lined with bespoke marbled papers – inspired by fine cheese, meats, and the building’s restored interiors – contains three books: a thoroughly researched history of the area’s relationship with food; an inspiring behind-the-scenes story of the restoration; and a simple, practical specification.
A love affair with food
St James’s is the birthplace of such delights as the scotch egg, the sandwich and the city’s first coffee houses. We wrote and art directed a book all about the area’s rich gastronomic heritage covering local food history, interviews with current restaurateurs, and a range of interesting archival recipes.
Success story
The reaction to the books was hugely positive — resulting in four bids for the space, two from international restaurateurs as well as two of the most acclaimed London restaurateurs. No. 1 Regent Street is now home to Milos, a place that redefines your preconceptions of Greek food.
