Moorgate Exchange updates
Designs in the round
Continuing our work on Moorgate Exchange, we were asked to evolve and expand the brand and materials on this atypical City development to coincide with the building’s completion, with wayfinding, invite and new brochure to accompany tours around the space.
New marketing results use the distinctive visual brand elements writ large. The yellow dots of the logo marque become large scale columns, with interactive information playfully expressed around, on top and within. Similarly, the hard case and soft cover brochure is a neat reversal of the original soft case and hardback cover. The overall impression moves marketing on from talking about what’s going to happen to demonstrating the exciting new reality.