A town makes a promise


Ilford is a vibrant and diverse London town on the brink of great infrastructure change. The council had a vision to create a place their residents could be proud of. We helped them turn this into a manifesto of promises they could deliver on, captured in the strapline: Ilford for you, for me, for all.

An authentic and inclusive approach

Leading up to the launch of Crossrail, Ilford was making a pledge to its citizens about the regeneration taking place in this London town. DNCO collaborated with the London Borough of Redbridge to create a manifesto and campaign to communicate Ilford's bright future.

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Forever a London town

We scoured the streets of Ilford to meet many of the district’s fascinating residents. Each of the eight chapters of the manifesto is complemented by a personal story, from an organic food entrepreneur to the first British Muslim to travel to space. Intimate black and white photography, a nod to the Ilford film that was manufactured here for decades, captures the many faces of Ilford to create a truly human-centric campaign.

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Thinking that goes deeper

Fathom Architects

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