Ground Floor Space
Launching our own gallery
We launched our new gallery — Ground Floor Space — with Co-ordinates, an exhibition of A1 prints mapping London for London Design Festival.
What we did
Co-ordinates
Perhaps no city has ever been as mapped as London — the winding Thames, it’s an unofficial logo. But we all see and experience the city differently. Joining forces, we asked 25 of London’s top design studios and artists to map London as they see it. The resulting limited edition two-colour screenprints were made available to purchase, with net proceeds benefitting homeless charity Streets of London.
Exhibition identity
The two-colour exhibition identity is directly informed by the shapes and symbols found in mapping. Each abstracted form was expressed across online media, packaging, large-scale information graphics, and exhibition catalogue.
The Lungs of London
Our own poster stripped out buildings, roads and railways to reveal the breathing spaces of the city. London’s green spaces become fluorescent pockets showing the integral nature and invaluable impact of public parks on every area of the city.
