Thinking that goes deeper
Fathom Architects
Formerly of Make Architects and Foster+Partners, Justin Nicholls was going it alone. Fathom Architects is built on his philosophy of pushing beyond architectural expectation — we termed this ‘beauty through rigour’. Our flexible brand encapsulates this characteristic depth of thinking.
True blue
We created both brand name and identity, which plays with two meanings of the word ‘fathom’: a human-scale unit used to measure depth, and the deeper understanding of a difficult problem.
Fathom online
We built a comprehensive website for the young practice that expresses the new brand and identity in the digital space.