Collaborative real estate

CO—RE

Our sophisticated rebrand for CO—RE transformed the meaning and identity of this central London developer so cleverly that it made it feel easy.

Turning an obstacle into a powerful new concept

CO—RE is a business with an extraordinary portfolio of ambitious projects across London. But you wouldn’t have known that from their old website or identity. We proposed that they evolve from City Offices Real Estate to something more relevant to the company’s citywide portfolio and particular ethos of partnering with clients across the sector: Collaborative Real Estate.

A particular concern for CO—RE was the hyphen in the middle of their web address. We rescued this unloved glyph, turning it into a new concept. Adding an unmissable em dash allowed the brand to maintain their URL, while moving their business forwards.

210816 CORE Case Study Slides2 210816 CORE Case Study Slides5 210816 CORE Case Study Slides4

A smart and refined identity

This is a textured identity that evokes the materiality of the construction world and allows CO—RE to stand out in the industry. Bold and clear, it draws from the language of architecture, with an elegant, polished finish. Print materials use Japanese papers in concrete greys, embellished with fluted sculptural foil; an ode to the materials that make up the places CO—RE create.

210816 CORE Case Study Slides7 210816 CORE Case Study Slides6 210816 CORE Case Study Slides3

An elegant new website

We developed CO—RE’s new website to articulate the subtle yet powerful shift in their proposition; that of Collaborative Real Estate. The result is remarkable, transforming the company's digital presence into something worthy of this distinguished business.

201116 co re website v1 210819 CO RE website
View next project

Wayfinding for a clinical environment

Pontoon Dock

View all work