62 Buckingham Gate

Reflecting the new Victoria

London’s Victoria is in renaissance. Led by Land Securities, a continuous sweep of brave new architecture lines Victoria Street and 62 Buckingham Gate is perhaps its most striking addition, where vast, angled planes of glass reveal a changing, modern picture of Victoria.

Graphic identity, brochure, website, invites and hoarding articulate the physical and aspirational qualities of the mixed-use development. Mirrored stock with printed gradients, revealing and contrasting paper folds, and large-scale relief hoardings that tilt and undulate, jutting proud of the flat boards that usually encircle developments under construction: this is marketing that reflects the new Victoria.

Buckinghamgate 01 PrintBuckinghamgate 02 PrintBuckinghamgate 03 Print
Print
Buckinghamgate 06 Print
Buckinghamgate 07 Print
Buckinghamgate 08 Print
Buckinghamgate 09 Print
Buckinghamgate 10 Print
Buckinghamgate 11 Print
Buckinghamgate 12 Print
Buckinghamgate 13 Print
Buckinghamgate 14 Print
Digital
Buckinghamgate 15 Digital
Signage
Buckinghamgate 16 Signage
Buckinghamgate 17 Signage
Moving