200 Aldersgate

Exploration by supergraphics

A thirteen-storey postmodern office block, 200 Aldersgate’s large site straddles a street in the City of London. Its refurbishment by MoreySmith required a bold visual expression to match and communication solutions for a complex development in transformation.

With clean lines, overlapping shapes, assured palette of black, white and yellow and confident use of contemporary type, the graphic identity was used extensively throughout the building with wayfinding, signage and interior design, and in an integrated campaign with brochures, website, event materials and marketing suite. An app was created and loaded onto iPads in the marketing suite – an aid for prospective occupiers as they toured around the complex building.

200 Aldersgate Signage 05200 Aldersgate Art 01200 Aldersgate Marketing Suite 02
Moving
Signage
200 Aldersgate Signage 04
200 Aldersgate Signage 02
200 Aldersgate Signage 05
200 Aldersgate Signage 01
200 Aldersgate Signage 09
200 Aldersgate Signage 03
200 Aldersgate Signage 06
Print
200 Aldersgate Brochure 08
200 Aldersgate Brochure 07
200 Aldersgate Brochure 05
200 Aldersgate Brochure 06
Exhibition
200 Aldersgate Marketing Suite 01
200 Aldersgate Marketing Suite 03
200 Aldersgate Badge 01