Strategy

Finding your unique purpose

How are you different? What do you stand for? Why should people care about you?

Strategy is about shaping a clear answer to these questions — to help you create the change you want to see by inspiring your team and defining your purpose in the world.

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All about people
All of these questions can be answered by getting to know your customers inside out. What do they need? How do they see the world? How might we make their lives a little — or a lot — better?

Build on insights
We love to dig deep into your world — analysing your product or service, mapping audiences, benchmarking the competitive market and assessing future forecasts. We ask questions and run workshops to get to the heart of your ambitions. Critically, we undertake customer research, putting their perspective front and centre.

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Royal Docks Milkfloat

dn&co has been crucial to re-imagining our overall vision, identity and what we stand for. You took the vision further than I ever dreamed it could go.

Sonia Solicari — Director, Museum of the Home

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Place Purpose
People really connect with those places and brands that really understand why they’re doing what they’re doing — that essential reason they exist based on human-centred needs. Working together, we help you define this memorable, evocative purpose — something we call Place Purpose. Watch our TEDx talk or read our book Know Your Place on the subject.

Powerful plan of action
Designed to focus and transform your business, Place Purpose is a lens for decision making and a call to raise ambitions. We help you plan how best to deliver on your purpose with tangible actions, ensuring you make the right customer connections at the right time. Place Purpose sets the brief for the design of a successful and stand-out brand.

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See some of our strategy work

Pier 70

Made of San Francisco

Pier 70

St James’s

The place that became a brand

St James’s

Brent Cross Town

Inventing a park town

Brent Cross Town

Aparto

Student housing to be a part of

Aparto

Broadgate

Where innovation and finance play

Broadgate

Luxury Family Hotels

The hotels helping to create memories

Luxury Family Hotels