Editorial

Amplifying your story

Stories fire up our brains and hearts. They’re what we remember and how we share. Too often though when we write what ends up on paper are just the factual odds and ends. Our editorial team take a step back, soak in the bigger picture and uncover the narratives that really bring places and brands to life.

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Write with purpose
We start by establishing the editorial needs for your brand or place, tapping into both big-picture strategy and the specific messages this publication, website or billboard are communicating. Wherever the story takes us, your purpose will anchor its direction.

One with the reader
Knowing who you’re really talking to is key. Identifying the audience and getting in their shoes will determine everything from the tone and vocabulary to the level of content, and guide us in crafting an inspiring headline to draw your readers right in.

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WCP Podcast 3

Thought Starters brings interesting creative people together and broadcasts their conversations from a pod in White City. Topics are varied and fascinating — it’s like eavesdropping on a really uplifting and optimistic chat between old friends.

The Guardian

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Resident reporting
We love to immerse ourselves in places and brands, discovering those specific and surprising nuggets that lend richness to the picture. We know we’ve dug deep enough when we can surprise you with details that even you didn’t know.

Stories that resonate deeply
Good editorial does more than amplify your messaging: it forges the personal connection that we all crave. Honestly and clearly told, we draw out the human side of your brand that you know so well and lets your customers in on the secret.

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See some of our editorial work

Brent Cross Town

Inventing a park town

Brent Cross Town

Podcasting at White City Place

London’s centre of podcasting

Podcasting at White City Place

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Lifestyle publication from a national icon

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Otl Aicher’s Isny

How a German town defied the postcard mentality

Otl Aicher’s Isny

Royal Docks

Flying the flag for good growth

Royal Docks

The Correspondent

A new newspaper for London

The Correspondent