Brand

Connecting people to your brand

Great brands aren’t just a logo, they’re a connection. It’s about that gut feeling that shapes whether people remember you, recommend you and take you into their lives. We create brands that people don’t just buy, but join.

RD CASE STUDY SELECT6

Start with strategy
Once we know what you stand for then we can begin to imagine the world you stand in. What should your brand be called? How does it speak? What does it look like?

The power of names
We’ve named everything from newspapers to neighbourhoods and know just how powerful the right words can be. It’s a process that takes research and testing, a little bravery and a measure of intuition — we have a way to guide, challenge and support you throughout.

Bxt

The power of images
We forge powerful graphic identities and original visual languages that speak directly to your audience. We move fluidly between physical, digital, motion and environmental, pushing and pulling the system until we’re sure the concept is solid yet simple. Only then do we create comprehensive and elegant guidelines to record it.

Connecting through actions
We help brands connect in memorable ways. Whether through beautifully crafted print or websites, evocative films or immersive exhibition spaces, an open air catwalk or a mobile podcasting studio — we reach people through original and intriguing means to change hearts and minds.

Dnco WCP Home Pod
St Jamess Catwalk
Museum of the Home dnco 6

See some of our brand work

Royal Docks

Flying the flag for good growth

Royal Docks

Museum of the Home

Revealing the ways we live

Museum of the Home

Here East

A disruptive brand for a new industry

Here East

Digbeth

Birmingham’s creative neighbourhood

Digbeth

St James’s

The place that became a brand

St James’s

Charlotte Square

Branding a world heritage site

Charlotte Square