62 Buckingham Gate
Reflecting the new Victoria
London’s Victoria is in renaissance. Led by Land Securities, a continuous sweep of brave new architecture lines Victoria Street and 62 Buckingham Gate is perhaps its most striking addition, where vast, angled planes of glass reveal a changing, modern picture of Victoria.
Graphic identity, brochure, website, invites and hoarding articulate the physical and aspirational qualities of the mixed-use development. Mirrored stock with printed gradients, revealing and contrasting paper folds, and large-scale relief hoardings that tilt and undulate, jutting proud of the flat boards that usually encircle developments under construction: this is marketing that reflects the new Victoria.