23 Savile Row
A matter for materials
Savile Row is known throughout the world as the home of the tailored suit. The street's continuing success is a reflection of its ability to embrace change while steadfastly maintaining its unequivocally high standards of quality. A large development on the street designed by Eric Parry Architects suitably matches modern ambition with a keen eye for materials.
The building's identity is quietly but boldy modern. With little added fanfare it allows the building images to speak for themselves. A boxed set of four A3 books feature and celebrate materiality, with beautiful imagery of Mayfair, architecture and art on quality paper stocks with stitched spines, the latter being the only subtle hint to its geographical roots.
Blocks of the facades' refined Portland limestone were simply carved with the graphic identity and served as an invitation to the grand launch. The invitation was also featured in Victionary's book, By Invitation Only.
On completion, pundits awarded 23 Savile Row the development of the West End. Large galleries from Hauser+Wirth now also flank a floating installation from artist Joel Shapiro, marking the building's reception and its quality occupiers within.