Exploration by supergraphics
A thirteen-storey postmodern office block, 200 Aldersgate’s large site straddles a street in the City of London. Its refurbishment by MoreySmith required a bold visual expression to match and communication solutions for a complex development in transformation.
With clean lines, overlapping shapes, assured palette of black, white and yellow and confident use of contemporary type, the graphic identity was used extensively throughout the building with wayfinding, signage and interior design, and in an integrated campaign with brochures, website, event materials and marketing suite. An app was created and loaded onto iPads in the marketing suite – an aid for prospective occupiers as they toured around the complex building.