Pitch or ditch?
Every agency has their own methodology for assessing a pitch, whether it's as simple as gut-instinct or more methodical and quantitative. This year, we decided to share our own process with the world and Pitcherator was born.
What started in 2006 as three simple metrics, Profit, Profile and Potential, over the years developed into an excel scoring sheet with 10 questions. We have turned the worksheet into a web app which is easy to use on mobile, and have published our thoughts and methodology behind the maths.
We're tracking results (already in the thousands and geographically worldwide) and are hoping to publish interesting statistics about pitches soon. We hope the app will be helpful for design agencies, but that it will also give clients an insight into the best way to run a pitch process.